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Product-Driven ApproachPlanning-Driven Approach
Starts with a product pitchStarts with your objectives
Limited by licensing or in-house constraintsCovers your full needs
Focuses on what’s being boughtFocuses on what you want to achieve
Ambiguous fees with unclear client impactFees that are clear and their impact understood
You adapt to the productThe plan adapts to you
Feels like a transactionFeels like a strategy